As the Marketing Analyst, you will play a pivotal role in improving the marketing activities of Production Park, Backstage Academy and XPLOR by using data analysis to demonstrate what works and what doesn’t. Ultimately, you will be integral to the organisation’s marketing strategy and driving revenue across the group. You will love data and be passionate about using it to present ways to improve marketing and business activity.
You’ll focus on 3 key areas:
- Market research - you’ll explore potential new markets, assess competitors and their pricing
- Data analysis - you’ll translate data into actionable insights to optimise our marketing activities (e.g. websites, social media and CRM)
- Reporting - you’ll produce regular reports on marketing effectiveness and recommendations for improvement.
The role of Marketing Analyst will be part of a newly formed group-wide marketing department responsible for raising the awareness and enhancing the reputation of the Production Park group of companies through multichannel marketing activity under the direction of the Marketing Director.