5th November 2015

Students and Social Media

Social media – It’s not all about uploading a #selfie of your Friday night outfit or what you had for lunch, have you ever considered how you might harness the huge exposure that platforms like Twitter, Facebook and Instagram can provide in order to put you at the top of that pile when you apply for jobs?

As a public platform for making yourself known, you’d be foolish to think that any prospective employer worth their salt won’t search for your Twitter and Instagram in order to find out whether you’re the kind of person they’d like to have working for them. So, rather than putting up pictures of you out and about every weekend, how about you start putting those #hashtags to good use and giving yourself some good exposure? Maybe you’ve taken a video of you working at a festival, how about uploading that to Youtube, tagging it and then sharing to Twitter? Maybe you’ve been to a conference and been impressed by the work of a lighting company – make sure you tell them! The same goes for if you’ve just been blown away by a stage production, waving your name and appreciation in front of a possible future employer is never going to be a bad thing.

Twitter is a great way to reach some pretty influential people directly – by doing a bit of research you can easily get yourself noticed by the very person who might be interviewing you; if you’ve been blogging about a subject that you’re passionate about and this person sees that you’ve been investing time into it, well – that’d be something to make you stand out, right?

With the job market as competitive as it is, you need to consider any and every way you can to make sure that your application stands out. By networking online, you might be able to get yourself heard by the people who matter; have a think about acceptable netiquette though – nobody wants to be harassed daily by someone they’ve never met, be both social and professional and you’ll find that you’re more likely to be taken seriously online.

There’s no question that social media is here to stay and as the job market evolves, so must the way that you approach it. Follow the companies you would like to work for, show an active interest in what they promote online and get involved. It’s so easy to do nowadays that you can be stood waiting for a bus and promoting yourself to the people who matter. Be smart and invest some time to make sure your online profile matches the profile in your application, like it or not – it’s the way things are going to be from now on!