4th February 2016

Superbowl 50

This Sunday (7th) sees the 50th Superbowl. The prestigious event will take place in front of nearly 70,000 people at Levi’s Stadium, Santa Clara, California. The Carolina Panthers and the Denver Broncos will compete for the NFL title whilst millions watch from their homes.

In late November 2015, Coldplay, Beyoncé and Bruno Mars were announced as the performers of the famous half-time show. Put together one of the biggest sporting occasions of year, a music performance and millions of spectators, and you have one of the biggest events in the world. Watching the Superbowl develop over the past 50 years has seen some dramatic changes in technology. A stage, rigs, pyrotechnics, dancers and more, are all put together within a matter of minutes to create a spectacular show. Soon after, it’s reverted straight back to a football field again. Amazing transformations show great developments in the events industry.

The halftime show represents a fundamental link into pop culture. It boosts ratings and appeals to audiences on a more global scale. Prior to the 1990’s, the famous half time show was based around a theme, and normally featured marching bands, drill teams and different ensembles from University’s across the states. From 1991 onwards, popular and relevant artists were chosen to perform, starting with New Kids on the Block and Gloria Estefan. Since then, performances receive the same ratings as the Superbowl game itself, and no wonder. The half time show has seen the world’s biggest stars take to the world’s biggest stage, here are our top 5 Superbowl performances…

  1. Coldplay/Bruno Mars – Levi’s Stadium, Santa Clara, California

We’re yet to see what Coldplay have in store for us, but renowned for their live performances, it will be nothing short of spectacular. The four-piece pride themselves on live visuals, and given the occasion, it’s going to be an amazing show. Supported by Bruno Mars, who already has a half time show performance under his belt, this’ll be one to remember.

  1. Beyoncé – Mercedes-Benz Superdome, New Orleans, Louisiana

All attention turned to the Queen Bee back in 2013. Her attitude and diva persona carried her through a flawless performance. Joining her midway through the set were the remaining two-thirds of Destiny’s Child, together the trio reunited in front of 70,000 people in the Superdome – but we all know the whole world was watching this one.

  1. The Rolling Stones – Ford Field, Detroit, Michigan

Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts played a three song set when they performed at the Superbowl. Jagger as charismatic as ever, took fans on a nostalgia trip through rock & roll glory. The band stood in the middle of a huge lips logo, the iconic symbol a perfect place for the band to perform their hits. Stones fans were furious the band were only allowed 3 songs in their set, but whilst they were on stage, they owned it.

  1. U2 – Louisiana Superdome, New Orleans, Louisiana

If there was ever a time that music brought people together, this was it. Only a few months after 9/11 changed the world, U2 performed in front of a list of names as a backdrop to their set. It was the names of the victims that died in New York, where Bono projected a message of unity through his powerful vocals. Bittersweet renditions of ‘Beautiful Day,’ ‘MLK,’ and ‘Where the streets have no name’ flooded the Superdome with emotion that night, a half time performance not to be forgotten.

   1. Michael Jackson – Rose Bowl, California

About 100,000 people were in the stadium alone. All eyes are centre stage as Michael Jackson appears at the height of his career. He must’ve been used to being the centre of attention but his performance at the half time show wasn’t only seen as the best Superbowl performance, but has been acknowledged as one of the best performances ever. The dancing, the vocals and the message were all portrayed to perfection. Jackson had every spectator in the palm of his has from the moment he landed on the stage. The performance had so many talking points, if Twitter was around in 1993 it probably would have crashed.

Consistently producing some of the best live events around the globe, we look forward to Superbowl 50 and its half time show on Sunday.